Dunkin' and Subway Introduce Fresh Menu Offerings Amid Expanding Protein Trend

Latest Fast-Food Innovations in Protein

Subway and Dunkin' have emerged as the newest quick-service chains to embrace the booming protein enthusiasm by unveiling updated menu selections to kick off 2026.

The brands disclosed these high-protein enhancements on Wednesday, January 7. Dunkin' incorporates Protein Milk as a choice for drinks, whereas Subway debuts a compact snack named Protein Pockets.

As per Dunkin', a standard medium beverage utilizing Protein Milk supplies 15 grams of protein. This initiative encompasses fresh drinks such as the Strawberry Protein Refresher, Caramel Chocolate Iced Protein Latte, and Almond Iced Protein Matcha Latte.

The Massachusetts-based company headquartered in Canton is partnering with rapper Megan Thee Stallion to advertise its novel Protein Milk, featuring a fresh advertisement drawing from 80s fitness videos.

"We viewed protein milk as an organic method to offer patrons greater versatility in savoring the Dunkin' offerings all day long," stated Dunkin' chief marketing officer Jill Nelson. "Protein Milk blends seamlessly into coffees, lattes, and refreshers without altering the preferred tastes, and we're thrilled to back the introduction in surprising manners."

The artist recognized for tracks including "Hot Girl Summer" and "WAP" will also lend her name to Dunkin's latest beverage, Megan's Mango Protein Refresher, building on the firm's 2025 collaboration with pop sensation Sabrina Carpenter.

"Collaborating with Dunkin' to realize my Mango Protein Refresher has proved incredibly thrilling, and I eagerly anticipate the Hotties sampling it," remarked Megan Thee Stallion, whose birth name is Megan Pete. "It serves as an ideal beverage for enhancing workout sessions or enduring demanding days."

Subway, meanwhile, has released $3.99 Protein Pockets and a revolving six-inch Sub of the Day priced at $4.99. The Protein Pockets function as convenient on-the-go choices, delivering over 20 grams of protein each.

The assortment encompasses Baja Chicken, Peppercorn Ranch Chicken, Italian Trio, and Turkey & Ham varieties.

"Incorporating additional protein into meals ranks as crucial for numerous individuals, yet it frequently comes with high costs or involves frying," noted Subway chief marketing officer Dave Skena.

Dunkin' and Subway represent the most recent brands to promote reduced-calorie options rich in protein and fiber. Dining establishments seek to elevate revenues by attracting consumers of slimming therapies such as Ozempic and Wegovy.

In January, Blaze Pizza introduces a "Protein-zza" featuring a cauliflower-based crust with mozzarella, extra grilled chicken, veggies, basil, and buffalo sauce. An entire Protein-zza provides 56 grams of protein, complementing Blaze's current Carnivore Pizza loaded with meat.

Chipotle unveiled its inaugural High Protein Menu in December 2025, including selections with as much as 81 grams of protein and small meat portions. Starbucks has recently incorporated Protein Lattes and Protein Cold Foam to entice more foot traffic into its cafes.

Approximately 70% of Americans prioritize protein, with over a third having boosted their consumption in the last year, based on data from the International Food Information Council.

Health tracking apps like Shotlee can help monitor protein intake and support dietary goals.